DIGITAL
ANALYTICS
FOCUS
Roles we specialize in:
We understand the unique demands of various roles within the Digital Analytics space, including:
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- Conversion Rate Optimisation: Specialists who focus on enhancing your website's performance and user experience to drive higher conversion rates.
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- E-commerce Analyst: Experts who analyze online sales data to optimize product offerings, pricing strategies, and customer experience.
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- Digital Marketing Analyst: Professionals who evaluate digital marketing campaigns, providing insights to improve reach, engagement, and ROI.
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- Media Analytics: Analysts who assess media performance across various channels, ensuring your advertising investments yield the best results.
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- Ad Tech: Technologists who specialize in advertising technology, ensuring your ad platforms and tools are optimized for performance.
- Web Analyst: Professionals who analyze web traffic and user behavior to provide actionable insights for improving site performance and user experience.
JOBS
LATEST
OPPORTUNITIES
Harnham are a specialist Data & AI recruitment business with teams that only focus on niche areas.
Digital Analyst
£45000 - £55000
+ Digital Analytics
PermanentGreater Manchester
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Digital Analyst – 12-Month FTC
Greater Manchester (Hybrid – 2x Days a Week in Office)
£45,000-£55,000
The Company
A leading UK financial services and wellbeing business is looking for a Digital Analyst to join its Marketing & Digital Analytics function on a 12-month fixed-term contract. The business has a broad digital estate spanning its website, online quote and buy journeys, digital tools, web forms and logged-in customer platforms. The Digital Analytics team works closely with product, marketing and acquisition teams to understand digital behaviour and identify opportunities to improve customer journeys and conversion. This is a 12-month FTC role, with the potential for the successful candidate to move into a permanent opportunity if they perform well during the contract.
The Role
This is a hands-on Digital Analyst position with a strong focus on GA4, GTM and digital analytics. You will support product teams across a variety of functions, as well as marketing, acquisition and CRO teams. You’ll use digital data to identify opportunities, make recommendations and help improve digital experiences and conversion. This is not a pure GTM implementation role; they are looking for a well-rounded Digital Analyst who is comfortable with both tracking and analysis.
You will:
- Analyse website and app data to identify customer and commercial opportunities.
- Support product teams with insight that feeds into development roadmaps and optimisation programmes.
- Work with marketing and acquisition teams to understand digital performance.
- Support the CRO team with analytics and make recommendations to improve conversion.
- Identify opportunities for testing and experimentation.
- Manage and maintain tracking through Google Tag Manager.
- Work with data layers, tags, triggers and custom variables.
- Support Google Analytics 4 and wider digital measurement.
- Identify and troubleshoot tagging and data quality issues.
- Present insights and recommendations to stakeholders across the business.
- Work across multiple datasets and projects, prioritising work according to business requirements.
Your Skills & Experience
- Strong hands-on Google Analytics 4 experience.
- Good experience with Google Tag Manager, including tags, triggers, custom variables and data layers.
- Proven experience in digital / web analytics.
- Ability to turn digital behaviour into clear, actionable recommendations.
- Strong stakeholder management and communication skills.
- Experience working with product, marketing, acquisition or CRO teams.
- Good understanding of conversion optimisation and digital customer journeys.
- Looker Studio experience would be beneficial.
- Power BI is also relevant.
- SQL / BigQuery is a nice-to-have rather than essential.
- Experience with app analytics or digital product analytics would be advantageous.
- Experience with Mixpanel would be useful.
- Adobe Analytics experience could also be relevant.
The Benefits
- £45,000-£55,000
How to Apply
If you’re an experienced Digital Analyst with strong GA4 and GTM skills and are looking for a role where you can work across product, marketing, acquisition and CRO, please apply now

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Digital Analyst
Manchester
£45000 - £52000
+ Digital Analytics
ContractManchester, Greater Manchester
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Digital Analyst – 12 Month Fixed Term Contract
Hybrid – Manchester (2x days per week)
£45,000 – £52,000.
This is an excellent opportunity for a Digital Analyst to join a well-established organisation investing heavily in its digital products and customer experience. You’ll play a key role in turning digital data into actionable insights, helping product and marketing teams make informed decisions that drive measurable business impact.
The Company
They are a large, customer-focused organisation with a strong digital presence and an ongoing commitment to data-driven decision making. Their digital team works across a range of online products and platforms, continually improving customer journeys through insight, experimentation and optimisation. With a collaborative culture and a focus on professional development, they offer a supportive environment where analytical talent can thrive.
The Role
You will be responsible for:
- Delivering web and app analysis to support digital product development and marketing initiatives.
- Working across multiple data sources to identify opportunities, challenges and areas for optimisation.
- Providing actionable insights and recommendations to influence product roadmaps and business priorities.
- Supporting stakeholder decision making through reporting, dashboards and data visualisation.
- Managing and maintaining tracking implementations within Google Tag Manager.
- Supporting the ongoing development and governance of Google Analytics environments.
- Identifying and resolving data quality and tagging issues in collaboration with technical and analytics teams.
- Contributing to experimentation, testing strategies and performance measurement across digital products.
Your Skills & Experience
- Strong commercial experience using Google Analytics 4.
- Hands-on experience with Google Tag Manager, including tags, triggers, custom variables and data layers.
- Experience creating dashboards and communicating insights through visual reporting tools such as Looker Studio or Power BI.
- Strong analytical and problem-solving capability.
- Excellent attention to detail and a proactive approach to learning and development.
- Ability to manage competing priorities and collaborate effectively across multiple teams.
- Experience presenting recommendations to both technical and non-technical stakeholders.
- SQL and BigQuery experience would be advantageous.
What They Offer
- Competitive salary.
- Hybrid working in Manchester.
- Exposure to a broad range of digital analytics, optimisation and product initiatives.
- Ongoing professional development and learning opportunities.
- A collaborative environment with opportunities to broaden your technical and commercial analytics skills.
- Clear opportunities to grow your career within a data-driven organisation.
How to Apply
If you’re a Digital Analyst with strong Google Analytics 4 and Google Tag Manager experience and are looking for your next challenge in London, apply today to learn more about this opportunity.

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Digital Analyst (12 month FTC)
Manchester
£45000 - £50000
+ Digital Analytics
ContractManchester, Greater Manchester
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Digital Analyst (12 Month FTC)
£45,000-£50,000 Stockport – Hybrid (2 days per week onsite) 12 Month Fixed-Term Contract
I’m hiring a Digital Analyst for a leading UK health and life insurance business, supporting a major programme of digital transformation across web and app experiences.
This is a fantastic opportunity for someone with strong web analytics experience who wants to work across product, marketing, CRM, and customer experience teams, helping shape how digital journeys are measured, optimised, and improved.
The role
Reporting into the Digital Analytics Manager, you’ll be the go-to analyst for website and app performance, helping stakeholders understand customer behaviour and make data-driven decisions.
You’ll work across:
- Product teams
- Marketing & Acquisition
- CRM
- Digital Experience
- App development initiatives
The role combines analytics, reporting, tagging, and implementation, making it ideal for someone who enjoys both insight generation and hands-on digital analytics work.
What you’ll be doing
- Analyse customer behaviour across web and app journeys
- Support product teams with performance analysis and optimisation opportunities
- Identify opportunities to improve conversion, engagement, and customer experience
- Deliver reporting, dashboards, and stakeholder insights
- Support experimentation and optimisation initiatives
- Manage and maintain tagging implementations using Google Tag Manager
- Support the management of Google Analytics 4 and digital measurement frameworks
- Work with technical teams to improve tracking and data quality
- Support the rollout and measurement of a growing mobile app proposition
What they’re looking for
Essential
- Strong Google Analytics 4 experience
- Experience using Google Tag Manager, including tags, triggers, variables, and data layers
- Experience working with digital, web, or customer analytics
- Dashboarding and visualisation experience (Looker Studio, Power BI, or similar)
- Strong stakeholder communication skills
- Excellent problem-solving and analytical skills
Nice to have
- Adobe Analytics
- BigQuery / SQL experience
- App analytics experience
- Product analytics tools such as Mixpanel
- Insurance, financial services, or digital product environments
Why join?
- Work on both website and mobile app analytics
- Exposure to product, marketing, CRM, and digital teams
- Join a business investing heavily in digital transformation
- Small team with broad exposure and ownership
- Opportunity to influence customer journeys and digital strategy
Package
- £45,000-£50,000 salary
- 12-month FTC
- Hybrid working (2 days per week in Stockport)
- Strong benefits package
- Potential future opportunities beyond the contract
Interview process
- Stage 1: Hiring Manager interview
- Stage 2: Final interview

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Director, Analytics
Jersey City
$215000 - $235000
+ Digital Analytics
PermanentNew Jersey
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Director, Analytics
$215,000-$235,000 + 15-20% bonus
Overview
A growing enterprise is undertaking a significant transformation of its data and analytics capabilities and is seeking a senior analytics leader to define and execute its analytics platform strategy.
This role is ideal for a hands-on technical leader with deep experience building and delivering production-grade analytics solutions. The successful candidate will oversee the architecture, development, and operation of a global analytics ecosystem serving both internal stakeholders and external customers. In addition to leading a high-performing analytics engineering team, this individual will provide technical direction across data warehousing, semantic modeling, embedded analytics, governance, and platform operations.
Key Responsibilities
Analytics Platform Strategy & Delivery
- Define and execute the long-term roadmap for a global analytics platform supporting internal reporting and customer-facing analytics.
- Drive delivery of analytics products across the full data lifecycle, including ingestion, transformation, warehousing, semantic modeling, and reporting.
- Design and oversee embedded analytics capabilities integrated into digital products and applications.
- Establish standards for data architecture, data marts, semantic layers, and governed reporting environments.
- Ensure platform scalability, reliability, maintainability, and performance.
Technical Leadership
- Serve as the senior technical authority for analytics architecture and engineering decisions.
- Guide warehouse architecture, cloud data platform strategy, semantic modeling, and BI tool adoption.
- Provide hands-on support for performance tuning, optimization, cloud cost management, and operational troubleshooting.
- Promote modern analytics engineering practices including version control, CI/CD, testing, infrastructure automation, and analytics lifecycle management.
- Evaluate emerging technologies and recommend solutions that balance innovation with operational stability.
Team Leadership & Development
- Build, mentor, and lead a team of analytics engineers across data engineering, modeling, reporting, and analytics product development.
- Establish a culture of technical excellence, accountability, collaboration, and continuous improvement.
- Recruit and develop high-calibre technical talent.
- Define career development frameworks, mentorship opportunities, and technical growth pathways.
- Foster collaboration across engineering, product, business, and operational teams.
Data Governance & Operations
- Implement governance frameworks covering security, access controls, compliance, lineage, and data quality.
- Establish monitoring, observability, and alerting for analytics platforms and pipelines.
- Define and manage service-level objectives for data freshness, platform availability, and reporting performance.
- Ensure adherence to regulatory and security requirements where applicable.
Stakeholder Engagement
- Partner with executive leaders and business stakeholders to translate strategic objectives into analytics solutions.
- Act as the primary technical representative for analytics capabilities with customers, partners, and internal teams.
- Communicate complex technical concepts effectively to both technical and non-technical audiences.
- Align analytics initiatives with organisational goals and measurable business outcomes.
Required Qualifications
Leadership & Experience
- 10+ years of experience in analytics engineering, data engineering, or related technical disciplines.
- 5+ years of experience leading and developing analytics or data engineering teams.
- Proven experience delivering both internal business intelligence solutions and external customer-facing analytics products.
- Demonstrated success recruiting, mentoring, and growing technical teams.
Data Warehousing & Cloud Platforms
- Deep expertise with modern cloud data warehouses, particularly Snowflake.
- Experience with one or more additional data platforms such as Azure Synapse, data lakes, BigQuery, or Redshift.
- Strong knowledge of at least two major cloud ecosystems (AWS, Azure, and/or GCP) and associated data services.
Analytics & Business Intelligence
- Extensive experience with Looker and semantic-layer modelling.
- Advanced proficiency in a modern BI platform such as Looker, Tableau, or Power BI.
- Experience building embedded analytics solutions integrated into web applications.
Data Modeling & Transformation
- Expert-level SQL across multiple database platforms.
- Experience designing governed, reusable semantic models for self-service analytics.
- Hands-on experience with dbt for transformation, testing, and documentation.
- Familiarity with orchestration and ingestion tools such as Airflow, Fivetran, Informatica, or comparable technologies.
Programming & Engineering
- Strong Python programming skills for analytics engineering, automation, and pipeline development.
- Knowledge of additional languages such as Scala, Java, or R is beneficial.
- Solid understanding of Git, CI/CD pipelines, DevOps practices, and software development methodologies.
- Working familiarity with frontend technologies sufficient to collaborate on embedded analytics initiatives.
Governance & Performance
- Experience implementing data governance controls including RBAC, security policies, lineage, masking, and compliance requirements.
- Expertise in performance tuning, optimisation, and query diagnostics.
- Knowledge of data quality testing, observability tooling, and monitoring frameworks.
Communication & Leadership Style
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving mindset with a willingness to investigate technical issues directly.
- Ability to lead effectively in fast-changing environments with evolving priorities.
Preferred Qualifications
- Experience within a large-scale service, operations, logistics, transportation, or hospitality-related environment.
- Background supporting multi-tenant analytics environments serving external customers.
- Experience with infrastructure-as-code and containerisation technologies such as Terraform, Docker, and Kubernetes.
- Understanding of how machine learning or AI solutions can be operationalised within analytics products.
- Advanced degree in Computer Science, Data Science, Mathematics, Engineering, or a related quantitative field.

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Director of Analytics
Nashville
$255563.7 - $304242.5
+ Digital Analytics
PermanentNashville, Tennessee
To Apply for this Job Click Here
Director of Analytics
Location: Remote (U.S.) – preference for Central or Eastern Time Zone candidates; West Coast candidates welcome if comfortable with occasional early meetings
About the Role
This leader will own two major areas: internal analytics and customer-facing data products.
On the internal side, the role supports business intelligence across Sales, Go-to-Market, Transactions, Operations, and FP&A, built on Looker dashboards and modern analytics engineering practices.
On the customer-facing side, the role owns B2B analytics products delivered directly to business customers, including spend reporting, sustainability reporting, policy compliance and adherence reporting, and travel program analytics. This leader will be responsible for evolving both legacy reporting capabilities and new analytics product development.
The company is also investing in natural language and conversational analytics, bringing AI-powered interaction to travel program data. The analytics organization is responsible for the data modeling, SQL development, and semantic layer design that support those AI experiences.
This is not a hands-off management role. The organization needs someone who can drive analytics strategy, set the technical roadmap, own architecture discussions, lead modernization efforts, and partner heavily with Product and Executive Leadership, while remaining capable of running SQL in Snowflake, building and understanding Looker models, and participating directly in technical discovery.
What You’ll Do
- Drive analytics strategy and set the technical roadmap
- Own architecture discussions and lead modernization efforts
- Partner heavily with Product and Executive Leadership
- Run SQL in Snowflake and build and understand Looker models
- Participate in technical discovery, and challenge and guide technical decisions
- Evolve legacy reporting capabilities while building new analytics products
Time Breakdown: Half of the role is dedicated to driving technical roadmap and strategy, with a meaningful hands-on component. The other half is leadership, people management, and executive and stakeholder engagement.
What We’re Looking For
Required:
- 10+ years of total experience, ideally including a career path from software engineering into analytics engineering and then into leadership, while staying close to tech and AI initiatives
- 5+ years leading teams, having managed teams of 10 or more people
- Strong engineering foundation; pure BI analysts are unlikely to be successful in this role
- Exposure to AI-powered analytics solutions and experience building AI-enabled analytics products
- Understanding of modern LLM-driven workflows
- Experience building SaaS platforms
- Proficiency with Looker, Power BI, SQL, and Snowflake
- Data modeling expertise, semantic layer modeling, and familiarity with medallion architecture
- Understanding of the software development lifecycle, Jira, GitHub, and engineering team leadership
Nice to Have:
- Conversational analytics experience
- Natural language query and reporting product experience
- Self-service analytics platform experience
Team Structure
- Reports directly to the EVP of Data, AI, and Engineering
- Interfaces heavily with the Director of Engineering and the Product team, including the Scrum Master
- 11 direct reports total: 6 individual contributors in Analytics Engineering & Reporting, plus a Client Reporting function of 4 individual contributors and 1 manager
Compensation & Benefits
Base Salary: Up to $235,000
Bonus: 15-20%
Additional Benefits:
In addition to medical, dental, and vision coverage, the company offers an employee rewards and recognition program, a Total Rewards Package including wellness, sustainability, DE&I initiatives, and mental health support.

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Customer Insight Analyst
$40 - $80
+ Digital Analytics
PermanentUSA
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Customer Insight Analyst
Location: United States
This is an opportunity to join a data-driven insights team where your analysis will directly influence business strategy, customer engagement, product development, and commercial performance. You will work with a wide range of stakeholders, turning complex data into actionable recommendations that improve customer outcomes and support business growth.
The Role and Deliverables
- Deliver customer, product, and commercial analysis to uncover trends, risks, and opportunities.
- Develop and maintain management information reporting and KPI dashboards using Power BI.
- Provide actionable customer insights that support product development, retention, and revenue growth.
- Build forecasting models and support business planning through budget and performance analysis.
- Partner with stakeholders across marketing, commercial, and product teams to inform strategic decision-making.
- Design and evaluate test-and-learn initiatives, measuring the impact of product and customer experience improvements.
Your Skills & Experience
- Strong analytical and numerical skills with experience generating customer or commercial insights.
- Proven ability to influence business decisions through data-driven recommendations.
- Experience building reporting solutions and dashboards in Power BI.
- Proficiency in SQL, SAS, or similar data analysis tools.
- Advanced Excel skills and confidence working with large datasets.
- Strong written and verbal communication skills with the ability to present findings to non-technical stakeholders.
- Demonstrated problem-solving capability and attention to detail.
- Self-motivated, proactive, and comfortable managing priorities independently.

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Senior Digital Analyst
Manchester
£60000 - £70000
+ Digital Analytics
PermanentManchester, Greater Manchester
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Senior Digital Analyst
Manchester Hybrid (3x day per week)
£60,000 – £70,000
The Company
They are a well-established digital platform business with a strong focus on technology, data, and customer experience. Significant investment across Product, Engineering, Data, and AI has created a sophisticated analytics ecosystem where data plays a central role in decision-making.
Their analytics capability is deeply embedded within the organisation, providing access to detailed behavioural data and modern tracking infrastructure. You will join a collaborative environment where analysts partner closely with Product, Engineering, Marketing, and Data Science teams to drive measurable business impact.
The Role
As a Senior Analyst, you will focus on behavioural analytics, audience measurement, and customer journey analysis within a product-led environment.
You will:
- Analyse customer behaviour across complex digital journeys to identify opportunities for product and commercial improvements
- Develop audience measurement frameworks and build deeper understanding of customer segments and behaviours
- Work directly with event-level behavioural data to generate actionable insights
- Explore and validate tracking implementations to ensure accurate measurement of customer interactions
- Translate analytical findings into recommendations for Product, Engineering, Marketing, and Data Science stakeholders
- Support personalisation initiatives through audience analysis and behavioural insight
- Apply statistical techniques to answer business and product questions
- Investigate customer journeys, conversion behaviours, and engagement patterns
- Contribute to experimentation and testing programmes where relevant
- Lead analytical projects from problem definition through to stakeholder recommendation
Your Skills & Experience
- Strong commercial experience in Product Analytics, Digital Analytics, Web Analytics, Customer Analytics, or a related analytical field
- Advanced SQL skills and experience working with large-scale behavioural or event-level datasets
- Experience analysing customer journeys, user behaviour, and digital product performance
- Strong understanding of tracking methodologies and digital measurement frameworks
- Ability to communicate complex analytical findings clearly to both technical and non-technical audiences
- Experience partnering with Product, Engineering, Marketing, or Data Science stakeholders
- Strong statistical knowledge and a structured approach to problem solving
- Comfortable managing ambiguous business questions and translating them into analytical solutions
What They Offer
- Salary up to £70,000 with flexibility for exceptional candidates
- 10% annual share award
- Hybrid working model, three days per week in the Manchester office
- Access to a highly mature analytics and data environment
- Opportunity to work with rich behavioural and event-level datasets
- Exposure to Product, Engineering, Data Science, and AI teams
- Strong career development opportunities within a large and established analytics community
- High visibility and influence across product and business decision-making
How to Apply
If you’re an experienced Senior Analyst with strong behavioural analytics and stakeholder management skills, apply today to discuss this opportunity in more detail.

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CRM – Account Manager
London
£300 - £300
+ Digital Analytics
ContractLondon
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CRM Account Manager (Part-Time Contract)
London, Mostly Remote
£300 a day
This is an excellent opportunity to join a growing CRM and lifecycle marketing agency supporting a range of ecommerce brands. The assignment offers significant flexibility and the chance to play a key role in managing client relationships, driving commercial outcomes, and helping shape the future growth of the business.
The Company
They are a specialist agency focused on CRM and customer engagement strategies for ecommerce businesses. Working with leading CRM platforms including Klaviyo, Braze, and Customer.io, they help clients maximise customer engagement and revenue performance. As the business continues to grow, they are looking for an experienced CRM professional who can take ownership of client relationships and become a trusted extension of the team.
The Role and Deliverables
- Act as the primary point of contact for a portfolio of ecommerce clients, managing day-to-day relationships and communications.
- Own client conversations around CRM strategy, campaign performance, customer engagement, and revenue opportunities.
- Manage ad hoc client requests, including promotional campaigns, product launches, and performance-driven CRM initiatives.
- Translate client requirements into clear briefs for internal execution teams.
- Set and manage client expectations, ensuring projects are delivered effectively and meet business objectives.
- Support new business activity by participating in client discussions, answering questions, and helping secure new accounts.
Your Skills & Experience
- Strong CRM marketing experience gained within an agency environment.
- Experience working with ecommerce brands and understanding the commercial impact of CRM activity.
- Familiarity with CRM platforms such as Klaviyo, Braze, or Customer.io.
- Proven ability to manage multiple client relationships and operate as a trusted advisor.
- Strong stakeholder management and communication skills.
- Experience in account management, CRM consulting, customer engagement, lifecycle marketing, or similar client-facing roles.
- Comfortable working autonomously and taking ownership of client outcomes with minimal oversight.
- Ability to balance strategic discussions with commercial objectives and client expectations.
How to Apply
If you have a CRM background and enjoy managing client relationships in a fast-paced agency environment, apply today to learn more about this flexible contract opportunity.

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CRO Lead
£35000 - £40000
+ Digital Analytics
PermanentLancashire
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CRO Lead
Lancashire (Hybrid)
£35,000-£40,000
THE COMPANY
Great opportunity for an ambitious CRO Lead looking for a new challenge with a high-end luxury retailer; if you want to work on innovative digital projects for a fast-growing company, this is the role for you!
THE ROLE
In this CRO Lead role, you’ll have the chance to ideate & and analyse split tests, working across a range of digital platforms; you will use GA4, ContentSquare & AB Tasty
YOUR SKILLS AND EXPERIENCE
- Experience in the CRO/Analytics space
THE BENEFITS
- £35,000-£40,000
HOW TO APPLY
Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page
KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser

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News & Blog
With over 10 years experience working solely in the Data & AI sector our consultants are able to offer detailed insights into the industry.
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